Stories on our Instagram are always hit or miss when it comes to engagement and as you’re already aware, engagement is vital for content creators. While my memes (mostly) do well, the most engaging stories we post are our “scientific studies” – which are just groups of related polling questions. Since we haven’t posted on the blog recently, please enjoy the results of our 2021 “studies” in aggregate.
Generic beer purchasing habits, July 2021:
| I mostly buy beer for home consumption on | A weekday | The weekend | ||
| 184 | 298 | |||
| I mostly buy beer from | A Bottle Shop | A Brewery | A Grocery Store | Other |
| 210 | 186 | 84 | 41 | |
| I consider myself a beer mule | Beer Mule! | I am not a Mule | ||
| 159 | 277 | |||
| I have strong, local beer options | Great Local Breweries | I have Crappy Options | ||
| 468 | 44 | |||
| I Like My Beer | On draft | In cans | In bottles | |
| 314 | 131 | 40 | ||
| My area (10 mile radius) has | Too many breweries | Too few breweries | Just the right amount of breweries | |
| 32 | 216 | 222 | ||
| Seltzers are a | Great Addition to Breweries | Crappy Addition to Breweries | ||
| 208 | 253 | |||
| I would like to see more ____ from my local brewery. | Crazy Beers | Well Made Basic Beer | ||
| 172 | 331 |
Results: These results were mostly to be expected with a few exceptions. I did not anticipate seeing such a strong backing of seltzers. Considering our following is predominantly male (77%) beer drinkers between the ages of 25 and 54 (90%), we didn’t realize the demo of seltzers was so broad and welcomed. We personally feel that seltzers are a great addition to breweries as it enables them to produce a diverse line of beverages for non-beer consumers and people with gluten intolerances.
Another surprising result of this poll was the last question. 65.8% of our respondents stated that they would like to see more well made basic beers from their local breweries.
IPA Day, August 2021:
| Choose your style | West Coast | East Coast | ||
| 143 | 280 | |||
| Choose your style | Milk Shake (Lactose) | Brut | ||
| 225 | 237 | |||
| Choose your style | English IPA | Black IPA | ||
| 285 | 167 | |||
| Thoughts on Sour IPAs | Love my Sours | Can’t stand them | ||
| 281 | 150 | |||
| Thoughts on Fruited IPAs | All the fruits! | Please stop them! | ||
| 283 | 146 | |||
| My ideal IPA is | Session | Single IPA | Double/Imperial IPA | Triple |
| 82 | 133 | 181 | 41 |
Results: We took another poll on National IPA Day – because of course that day of celebration exists! Unsurprisingly, East Coast overtook West Coast but not by huge margins. While East Coast and NEIPA aren’t synonymous, for the purposes of this poll, I think everyone got the jist that we were asking for pine notes against citrus notes.
Another interesting take from this poll was the nearly identical results for and against Sour IPAs and Fruited IPAs. While the majority of our surveyees like fruited IPAs and sour IPAs, I’d venture a guess that if we had done a deeper analysis between the two results, the surveyees would strongly correlate.
Thanksgiving Poll, November 2021:
| Candied Yams | 145 |
| Vs. Cranberry Sauce | 222 |
| Mashed Potatoes | 227 |
| Vs. Stuffing | 174 |
| Green Bean Casserole | 231 |
| Vs. Corn Pudding | 147 |
| Gravy Goes on | |
| Turkey + Mashed Potatoes Only | 152 |
| Everything | 229 |
| Macaroni & Cheese is a Thanksgiving Side | |
| Cheese Me | 177 |
| NOPE | 165 |
| Rolls are… | |
| On my plate | 262 |
| A waste of stomach space | 89 |
| Apple Pie | 191 |
| Vs. Pumpkin Pie | 185 |
| I cook my turkey in… | |
| An Oven | 337 |
| A deep fryer | 47 |
| Mulled Cider | 211 |
| Vs. Mulled Wine | 160 |
| Football games? | |
| GO TEAM! | 296 |
| NOPE | 95 |
Results: As we went into this poll with our food biases, a few surprising results came out of this. The first finding was that a larger percentage of people than we expected were gravy on turkey and potato purists. Gravy is delicious, so cross contamination on my plate is usually by design.
The next surprising result for us was the strong division of people who are pro and anti macaroni and cheese on Thanksgiving. Melissa and I are firm believers in the mac and cheese lifestyle so the fact that this is a divisive question was wholly unexpected.
Lastly, the divisiveness continued to apple pie and pumpkin pie. I’m a huge apple pie fan, while Melissa is equal opportunity. I had expected to see a large skew towards the pumpkin, but was pleasantly surprised to see apple pie not only hold its own, but actually beat pumpkin pie.
I hope that everyone has enjoyed the results of these past few polls. Our next poll will be travel related so stay tuned!
